Taproot Green Web Hosting
Taproot Hosting wanted a site that conveyed two important messages: We're ethical, and reliable.
They wanted the first impression of the site to be friendly, welcoming and instantly trustworthy. As well, they had an incredible amount of information to dispense to their audience, both about the ethics of their company as well as the technical specs of their servers and hosting plans.
They needed something incredibly organized, SEO-friendly, and easily integrated with their shopping cart/client management software.
To increase friendliness and trust, we used bright colors in the eco-palette (greens, blues, browns and plenty of white space.) and illustrated a logo that was both simple and complex, with lots of curves and the allusion to a network by showing each root piece and leaf as its own separate entity in varying sizes.
The most valuable content was placed "above the fold" -- social networking, the explanation/breakdown of their plan types and an explanation of their ethics.
Below the fold, we got more specific, using appropriately keyword-laden and bullet-listed features of both their ethics and their technical skills and offerings to help make the most amount of information available with the fewest number of words.
CSS, HTML, PHP, MySQL, SSL, Custom Illustration, Content Creation, SEO